The Pack Friendly Business (PFB) Campaign was created in response to the Wolf Pack’s “Best of” results, a survey for students to submit their favorite Reno-Sparks local businesses. PFB partners with local businesses to offer student discounts. The Wolf Pack’s “Best of” survey is issued out annually. These discounts only apply for in-person purchases. Please show your student ID when checking out. Enjoy visiting these Riverwalk District establishments.